Website Copywriting 101: How to Write a Homepage That Builds Trust and Converts

Sep 1

Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build trust, establish authority and move visitors to take action.

This episode focuses entirely on the homepage: the home base of your home base. Evie walks through her exact homepage framework, from the headline and subheading down to the footer, and explains why so many websites get stuck reflecting a past version of the business instead of where it's actually headed.

In This Episode

Why 88% of consumers check out a website before buying and what that means for your business
The risk of relying only on Instagram instead of owning your website
What to put in your headline and subheading (and why "clever" language can actually hurt you)
How to build authority on your homepage with logos, brands and social proof
Writing an About Me teaser that gets visitors to see themselves in your story
How to introduce your services without overwhelming the page
Where testimonials belong and how to make them work harder for you
Why your "method" or process deserves its own spot on the homepage
The new AI searchability trend: why you need a homepage FAQ section (and how to write one people are actually asking)
How to guide visitors through the page with calls to action at the top, middle and bottom

Questions Answered in This Episode