In this episode of the Unfiltered Tea with Evie podcast, Kelsey Reidl shares her journey from studying human resources to becoming a successful marketing consultant. She discusses the importance of understanding the foundation of a business before diving into marketing strategies, the challenges of scatterbrain marketing, and the significance of having a clear mission and mindset. Kelsey also emphasizes the need for human connection in marketing, especially in the age of AI, and shares her insights on time management and the impact of in-person events for community building. The conversation wraps up with rapid-fire questions that reveal Kelsey's personal preferences and future aspirations.

Find Kelsey Reidl… 

Rain or Shine Podcast: https://www.kelseyreidl.com/podcast

Instagram: https://www.instagram.com/kelseyreidl/

Website: https://www.kelseyreidl.com/

Check out her FREE Workshop “How to Rank on ChatGPT” here: https://www.kelseyreidl.com/chatgpt

Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/

Chapters

00:00 Introduction and First Impressions

01:02 Kelsey's Journey to Entrepreneurship

06:40 Foundations of Marketing Strategy

11:52 Understanding Scatterbrain Marketing

19:08 The Three M's of Marketing

24:43 Time Management and Prioritization

30:30 Building a Day Around Priorities

33:20 The Role of AI in Marketing

39:36 Getting Found on ChatGPT

42:22 Rebranding the Podcast

47:21 The Power of In-Person Community

51:22 Rapid Fire Insights

Takeaways

• Kelsey transitioned from a nutritionist to a marketing consultant after realizing her passion for building systems.
• Understanding the foundation of a business is crucial before implementing marketing strategies.
• Scatterbrain marketing leads to disorganization and ineffective strategies.
• The three M's of marketing are Mission, Mindset, and Main Ingredients.
• Time management is essential for balancing personal and professional life.
• AI can assist in marketing, but human connection is irreplaceable.
• In-person events foster genuine connections and community building.
• Rebranding can reinvigorate a project and align it with personal values.
• Joy in marketing strategies is as important as their effectiveness.
• Building a strong online presence is necessary for visibility in today's market.